Getting Personal was developed by Labrys Multimedia from a design provided by the client. It is a large e-commerce site that allows some products to be personalised by the customer. The e-commerce is 'transparent', meaning that the customer is not aware they leave the Getting Personal site to make the payment via the Payment Service Provider.

The content management system allows the client to edit product categories and sub categories, edit product details, change the personalisation data required for each product, highlight visitor comments, change the content of the sidebars and alter many other areas of the website. The client can generate vouchers giving a percentage or fixed amount off, and for single or multiple use. There is also a comprehensive reporting system, allowing the client to view sales statistics and margins for products, compare categories, update stock and view supplier data.

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